Privacy Policy

This Privacy Policy describes how Ashoka Electric & Lites (trading as "Lumeil," the "Site," "we," "us," or "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

If, after reviewing this policy, you have questions, want more information about our privacy practices, or would like to make a complaint, contact us by email at admin@lumeil.com or by post at:

Ashoka Electric & Lites, 129, Sultan Nagar, Gopalpura Bypass Road, Gurjar Ki Thadi, Jaipur, Rajasthan – 302019, India.

Collecting personal information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this policy, "Personal Information" means any information about an identifiable individual.

Device information

• Purpose: to load the Site accurately for you and to analyse Site usage so we can improve it.
• Source: collected automatically when you access the Site, using cookies, log files, web beacons, tags, and pixels.
• Shared with: our processor, Shopify.
• Collected: web browser version, IP address, time zone, cookie information, the pages and products you view, search terms, and how you interact with the Site.

Order information

• Purpose: to provide products to you, process payment, arrange shipping, send invoices and order confirmations, communicate with you, screen orders for fraud, and (where you've opted in) send you offers.
• Source: collected from you.
• Shared with: our processors Shopify and Razorpay, and our delivery partner Bluedart.
• Collected: name, billing address, shipping address, payment information, email address, and phone number.

Minors

The Site is not intended for individuals under the age of 18, and we do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing personal information

We share your Personal Information with service providers who help us run our business and fulfil our contracts with you, as described above. For example, we use Shopify to power our online store (see Shopify's privacy policy at https://www.shopify.com/legal/privacy). We may also share Personal Information to comply with applicable laws, to respond to a lawful request such as a subpoena or warrant, or to protect our rights.

Behavioural advertising

We use your Personal Information to provide advertising or marketing communications we believe may interest you. For example, we use Google Analytics to understand how customers use the Site (see https://www.google.com/policies/privacy/; opt out at https://tools.google.com/dlpage/gaoptout). We may share information about your use of the Site and your purchases with advertising partners, in some cases through cookies or similar technologies.

You can opt out of targeted advertising through the Digital Advertising Alliance's portal at https://optout.aboutads.info/, and through the ad-settings pages of Facebook, Google, and Bing.

Using personal information

We use your Personal Information to provide our services: offering products for sale, processing payments, shipping and fulfilling orders, and keeping you updated on new products, services, and offers where you've asked us to.

Retention

When you place an order, we retain your Personal Information for our records unless and until you ask us to erase it.

Your rights

We operate from India and process your Personal Information under the Digital Personal Data Protection Act, 2023 and other applicable Indian law. You have the right to access the Personal Information we hold about you, to ask that it be corrected or updated, and to request its erasure. To exercise these rights, contact us using the details under "Contact" above, and we will respond within a reasonable period.

We rely on the following bases to process your information: your consent; the performance of our contract with you (fulfilling your order); compliance with our legal obligations; and our legitimate business interests, where these do not override your rights.

International customers

We currently sell and ship within India. If you order from outside India, your Personal Information will be processed in India and by our processors (including Shopify and Razorpay), which may store or process data in other countries. If we begin actively serving customers in the European Economic Area or California, we will update this policy to reflect the additional rights those laws provide.

Cookies

A cookie is a small piece of information downloaded to your device when you visit the Site. We use functional, performance, advertising, and analytics cookies to remember your actions and preferences and to understand how the Site is used. Necessary cookies keep the store and checkout working; analytics cookies help us improve. A current list of the cookies Shopify sets is maintained at https://www.shopify.com/legal/cookies.

Session cookies last until you stop browsing; persistent cookies last until they expire or you delete them. Most browsers accept cookies automatically, but you can block or manage them through your browser settings. Blocking cookies may affect how parts of the Site work. General guidance is available at www.allaboutcookies.org.

Do Not Track

Because there is no consistent industry standard for responding to "Do Not Track" signals, we do not currently alter our data practices when we detect one.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons.

Complaints

To make a complaint, contact us by email or post using the details under "Contact." If you are not satisfied with our response, you may lodge a complaint with the relevant data protection authority in your jurisdiction.